All workflows·Workflow — Sales

Lead Qualification Workflow

Score and prioritise inbound leads using a structured AI-assisted framework — so your best time goes to your best opportunities.

Setup time

30 min

One-time framework setup

Time saved

3–5 hrs

/wk on lead triage and prioritisation

Tools

Claude + CRM

Works with any CRM or spreadsheet

Difficulty

Intermediate

Requires basic sales process knowledge

Cost · AIM Pro

R299

approx. €16

Once-off to unlock

What this workflow does

Takes raw lead information — name, company, source, conversation notes, firmographics — and runs it through a consistent AI-powered scoring framework. Each lead comes back with a score, a priority tier, a reasoning summary, and a recommended next action. You spend less time guessing and more time closing.

Who it's for

  • Sales consultants managing 10+ inbound leads per week
  • Founders doing their own business development
  • Operations leads building a repeatable sales process
  • Small teams without a dedicated CRM analyst

Input

Lead Information

Raw lead data — contact, company, source, notes

Under 10 minutes per batch of leads

Output

Scored Lead List

Priority tier, score, rationale, and next action per lead

What you'll need

Claude (preferred)ChatGPTGeminiNotion / Sheets

What good looks like

Scored Lead List

Example output

  • Every lead has a score from 1–10 with a written rationale
  • Each lead is assigned a priority tier: Hot, Warm, or Cold
  • A clear next action is specified per lead (call, nurture, disqualify)
  • High-scoring leads are surfaced at the top of the list
  • Scoring criteria are documented and reusable across batches