All workflows·Workflow — Sales

Follow-Up Sequence Workflow

Turn a first conversation or proposal into a structured follow-up sequence — timing, messaging angle, and channel for each touchpoint.

Setup time

20 min

One-time

Time saved

2–3 hrs

/wk on follow-up drafting and scheduling

Tools

Claude + email

Free tier works

Difficulty

Beginner

No code

Cost

Free

To implement

What this workflow does

Takes the context from a first meeting, discovery call, or sent proposal and builds a complete follow-up sequence: how many touchpoints, when to send each one, which channel to use, and what angle to lead with. Every follow-up feels deliberate and personal — not like a chase. The sequence adapts based on whether the prospect goes warm, cold, or silent.

Who it's for

  • Consultants and freelancers who send proposals and then wait — hoping for a reply
  • Sales-led founders who know they should follow up more but don't know what to say
  • Small teams without a CRM sequence tool who need a manual but structured approach
  • Anyone who has lost a deal because they followed up once and then gave up

Input

First conversation or proposal context

Notes, transcript, or proposal summary

15 min

Output

Complete follow-up sequence

Timing · channel · message per touchpoint

What you'll need

Claude (preferred)ChatGPTGmail or OutlookWhatsApp (for warm leads)

What good looks like

Follow-Up Sequence

Example output

  • A sequence of 3–5 touchpoints with specific send dates, not vague 'follow up soon' notes
  • Each touchpoint has a clear angle — value add, check-in, deadline nudge, or close
  • Channel specified per touchpoint: email, LinkedIn, WhatsApp, or call
  • Messages that reference real context from the first conversation
  • A clear decision point at the end — advance, park, or close the lead