All workflows·Workflow — Marketing

Content Repurposing Engine

Turn one piece of long-form content into a week's worth of posts, emails, and hooks — in a single session.

Setup time

20 min

One-time

Time saved

~4 hrs

/wk

Tools

Claude AI

Free tier works

Difficulty

Beginner

No code

Cost

Free

To implement

What this workflow does

This workflow takes a single long-form asset — an article, talk, report, podcast episode, or client case study — and systematically extracts and reformats it into platform-ready content: a LinkedIn post, an email summary, three short-form hooks, and a quote card. One source, one session, a week of content. No staring at a blank screen, no repeating yourself, no inconsistent messaging.

Who it's for

  • Consultants and experts who create long-form content but struggle to distribute it
  • Small marketing teams producing more content than they have time to repurpose
  • Founders who speak, write, or present but rarely turn that into social content
  • Anyone spending more time creating content than the audience it reaches justifies

Input

One long-form asset

Article, talk, report, or episode (400+ words)

30 min

Output

5 platform-ready content pieces

LinkedIn · email · hooks · quote

What you'll need

Claude AI (preferred)Your long-form contentLinkedIn or email tool

What good looks like

Content batch — week of 26 May

1 article → 5 pieces of content

Output formats

Time to produce

28 min

Example output

  • A LinkedIn post that leads with insight, not a summary of the article
  • An email version that feels personal, not like a newsletter blast
  • Three short-form hooks written for different angles on the same idea
  • A pull quote formatted for a graphic or slide
  • All five pieces sound like you — not like five different writers