Setup time
20 min
One-time
Time saved
~3 hrs
/mo
Tools
Claude + Perplexity
Both free tiers work
Difficulty
Intermediate
No code
Cost · AIM Pro
R299
approx. €16
Once-off to unlock
What this workflow does
This workflow uses AI to systematically analyse publicly available competitor information — websites, pricing pages, job listings, reviews, and social content — and extract the strategic signals buried in them. What are they prioritising? Where are they vulnerable? How are they positioning against you? The output is a clean intelligence brief ready to share with your team or use directly to brief messaging, sales, or product decisions.
Who it's for
- Founders and operators who know they should track competitors but never find the time
- Marketing leads who need to brief positioning and messaging decisions
- Consultants helping clients understand their competitive position
- Anyone who has ever lost a deal and wondered what the competitor said differently
Input
Competitor websites, job listings, reviews
Gathered via Perplexity — no manual copy-paste
Output
Strategic intelligence brief
Signals · gaps · positioning moves · this-week actions
What you'll need
What good looks like
Competitor brief — May 2026
3 competitors · 8 strategic signals
Key vulnerabilities
Positioning gaps found
2 actionable
Example output
- One structured section per competitor with specific observations — not generalities
- At least two vulnerability signals per competitor from real customer reviews
- A clear positioning comparison showing crowded ground and open gaps
- One or two specific positioning gaps you can own that no competitor is claiming
- Three concrete actions the team can take this week based on what was found